The Circle of Life -- The Zodiac Signs and the New Moon's Journey
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Rebecca Brents

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Coping with Toxic Managers, Subordinates ...And Other Difficult People: Using Emotional Intelligence to Survive and Prosper
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Roy H. Lubit

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	How to Market to Introverts (you know, the ones with the money) Part 1 by Nancy R. Fenn Be My Astrologer
Astrology, Tarot, and Self Improvement for the New Age.

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How to Market to Introverts
(you know, the ones with the money)
Part 1
by Nancy R. Fenn

On the Horizon

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Statistics indicate that introverts make up 10-30% of the general population but as IQ increases, the proportion of introverts rises dramatically. Since there is a correlation between intelligence and income, you target more introverts as buying power rises. The greater the price of the product or service you are marketing, the greater the chance you are selling to an introvert. It pays to understand your audience.

There are some critical differences in the way introverts initiate consumer dialogue, process information, make decisions and put their decisions into dollars and cents.

1. Introverts are territorial. This includes their personal space.

Introverts don't like interruptions, uninvited visits or phone calls. What's new about that? you may be asking. No one likes telemarketers. But here's the difference that you need to know. Whereas extroverts will huff, puff, hit the high blood pressure button, yell, take a drink or hit somebody, they do answer the phone.

Introverts get an unlisted number, a fancy answering machine and they turn the ringer off. Also they have no qualms whatsoever about hanging up on you or closing the door in your face. This is the reasoning: if you are rude enough to invade their private space, you are sub human and they treat you that way. Jackie Kennedy was an introvert who hit photographers with her purse when they got too close to her.

2. Introverts love to read.

See that person over there on the cruise reading the small print on the cereal box? That's an introvert. See that woman across the aisle there, actually reading the inflight magazine? That, too, is an introvert. Whoever thought about putting advertisements in elevators and inside toilet doors had introverts in mind. Well ... it's better than having to talk to the other people in the elevator!!

3. Introverts, despite appearances, are not shy and they are not braindead just because they don't say anything while you are talking to them.

Never assume you have reached your introverted audience just because you have talked to them. As you leave (and make it quick), put a fact sheet on their desk and tell them you would like to hear from them in a few days if they have any thoughts or interest.

4. Introverts are not impressed by personality.

Having none ourselves, except the one we drag out on State Occasions :-) we do not put any value on yours. Please don't be cute, peppy, positive, enthusiastic or motivating. Instead, be polite, know your stuff, get to the point, leave written material and invite a response at a later date.

5. The assumptions, guiding principles, underlying beliefs and expectations of introverts are so different from the extroverted majority that you may not even realize you have a bad map to the territory.

May I give you a few examples?

Page: 1 2

See more fine articles by Nancy Fenn in our Seers and Sages section and our Coaches and Counselors section.

Nancy R. Fenn is an astrologer and intuitive consultant in the San Diego area. She enjoys working with intuitives, creatives and visionaries to help them discover their vision for the future and their mission in life. She has an international clientele and maintains a website full of good resources for astrologers of all levels. Nancy is also the Introverts' Coach providing support and resources for the eight different types of introverts. Introversion is a legitimate personality type and not a failure to be an extrovert.

You can find Nancy at: Be My Astrologer, The IntrovertZ Coach, Be My Guide, I Design Webpages.

Nancy invites all introverts to take the Six Weeks' Online Self Discovery Course, a course designed by introverts for introverts. Raise your awareness, heal and understand yourself better, recover your positive identity and raise your self esteem. Click through to: Introverts' Self Discovery Course for more information.

Praise out of season, or tactlessly bestowed,
can freeze the heart as much as blame.
~ Pearl S. Buck ~
Born June 26, 1892

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Enchanted Spirit is a non-denominational spiritual center of healing, support, self-improvement, personal guidance, education and writing. We publish multi-media works of New Age thought and information to encourage serenity and growth in individual life choices, advance the universal search for life's meaning, and promote tolerance for positive ideas from all philosophies and religious traditions, believing as we do that truth is where you find it.

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Last updated March 31st, 2004

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Power Freaks: Dealing With Them in the Workplace or Anyplace
By
David L. Weiner