Planets in Retrograde -- The Basics
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Create A Life That Tickles Your Soul : Finding Peace, Passion, & Purpose (
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	Capricorn Astrology Self Improvement for Capricorn Frodo's Journey What It Can Teach You About Marketing Your Small Business Part 1 by Dr. Rachna D. Jain
Astrology, Tarot, and Self Improvement for the New Age.

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Frodo's Journey
What It Can Teach You About Marketing Your Small Business
Part 1
by Dr. Rachna D. Jain

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Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article. As often happens, the themes and timing converged. Here are 10 things you can learn about marketing your small business from the Lord of the Rings trilogy.

1) The task is primarily yours. In the Lord of the Rings, Frodo must complete the task that is primarily his (i.e. to destroy the ring at Mount Doom). In the same vein, marketing your business is a job that is primarily yours. If you don't take the time or make the effort no one else can do it in your stead.

2) You will benefit from help. Throughout Frodo's journey he was supported and assisted by many people along the way. Many entrepreneurs generally avoid asking for help. Who or what do you need to ask for help so that you can be more successful than you are now?

3) The path always opened up and not usually before it was needed. In the movie, there were many times Frodo and his company narrowly escaped doom and destruction. At the last minute a path would open up that would lead them to safety.

In marketing your business it's often the same way. You can see where you need to go but the path may not open up for you until the last possible moment. You need to stay the course and trust that all is unfolding just perfectly - even when it doesn't look that way in any particular moment.

4) Persistence pays off. During the movie, there were many times Frodo probably wondered, "Why me?" and several times where he was too tired to think about going ahead but he did, led on by his vision and sense of responsibility. Where in your business can you be more persistent and more responsible to your vision? How could this give you the energy to move ahead?

5) Pay attention to signs along the way. Throughout the movie, there were hints and clues about what might happen next - the same is true for your business. When you pay attention to the clues and hints along the way you are more well-prepared for any unexpected turn of events. Pay particular attention, especially, to outcomes which are significantly different than you anticipated.

6) Take advantage of the rest-stops. It's important on a hero's quest, and as a small business owner, to take periodic rest-stops in order to refresh and refuel. When you find yourself in a business lull use that time to put additional structures and supports in place. Use the rest-stops to your greatest advantage.

7) Recognize that everything comes together in due time. Sometimes, small business owners feel impatient when their business is not growing as fast or profitably as expected. Understand, though, that building a business has a certain rhythm and pattern. When you work within the pattern, rather than fighting against it, you will feel calmer and more confident

Dr. Rachna D. Jain is a sales and marketing coach, author, consultant and speaker. Sign up for her free email newsletter, "Sales & Marketing Secrets" sams-subscribe@salesandmarketingcoach.com> To learn more or to contact Dr. Jain directly, please visit Sales and Marketing Coach

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Are you looking for more information on Career, Professional Issues, Reputation, Organizational Leadership, Political Postures, Honor, Fame, and Prestige?

Capricorn is the astrology sign that deals specifically with Career, Professional Issues, Reputation, Organizational Leadership, Political Postures, Honor, Fame, and Prestige. Learn more about Capricorn.
The information here tells all about Capricorn Astrology.

Capricorn Horoscope

A tragic irony of life is that we so often achieve success or financial independence
after the chief reason for which we sought it has passed away.
~ Ellen Glasgow ~
Pulitzer Prize winner, 1942
The Barren Ground
The Sheltered Life
Born April 22, 1874

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Enchanted Spirit is a non-denominational spiritual center of healing, support, self-improvement, personal guidance, education and writing. We publish multi-media works of New Age thought and information to encourage serenity and growth in individual life choices, advance the universal search for life's meaning, and promote tolerance for positive ideas from all philosophies and religious traditions, believing as we do that truth is where you find it.

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Last updated December 26th, 2004

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Astrology is for Believers.

With an open mind and a knowledge of Astrology you can watch your life unfold in ways that make sense.

You can recognize the subtle knock of real opportunity and the soft voice of invitations to personal growth because you know they're coming, where to look for them, and what they'll look like when they appear.

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Tarot Of The Old Path Deck
By
Sylvia Gainsford