What Make Us Unique and Different
Part 2
by Alicia Smith
You are not who you are because of when you were born.
You were born when you were because you are who you are.
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5. Life experiences
Our life experiences can offer us rich opportunity to not only create our businesses, but also to market them. Many businesses have been born from people's personal experiences, which may have been either fortunate or unfortunate in nature.
Your business might be an example of that. Our experiences often serve as the underlying passion for what we do, becoming the material and the message that we want to share with others.
6. Family and friends
How do your family and friends reflect upon you and your uniqueness? We inherit many things from our families including personality traits and physical characteristics. Our friends, on the other hand show our uniqueness in another way.
Our friends reflect our interests, hobbies, beliefs and personality characteristics. Our mix of family, friends, and associates is truly unique. Sometimes they can serve as a wonderful catalyst for developing new businesses, ideas, or ways of marketing our business.
7. Education
From the subjects and ideas we are attracted to, to the various degrees we have earned, our education serves as another unique identifier. The way we communicate, the people we like to associate with, our interests and even the products and services we buy are all influenced by our educational level.
Likewise it will influence how we position and market our businesses. How does your education influence your marketing message and the types of people who you attract?
8. Quirks, passions, and hobbies
How can you take your passions and hobbies and use them to create something new for your business? Similar to your life experiences, you may find a business in your interest or hobby. Or, better yet, you might find some aspect of your interest that might add an interesting twist to your business products or services. For example, your interest in travel might express itself in offering retreats or getaways for your clients.
9. Travels
Our travels serve to define us as unique individuals. Even though many of us have visited the same places, each of us possesses a unique travel log. Our travels influence us greatly -- introducing us to new sites, sounds, people, cultures, and experiences. Travel enriches our lives by filling us with new ideas, attitudes and even, at times, influencing our long-held beliefs.
For example, a trip to an impoverished third-world nation where we can experience first hand the suffering of others might prompt us to create a non-profit or to donate a portion of our profits to help those in need. How has travel influenced your view on life? And, how might that translate into something unique for your business?
10. Beliefs
Each of us possesses a unique belief system. No one else has the exact same mix of beliefs, values, standards, ideas or ideals. Our beliefs about others and ourselves can influence not only the types of products and services we market, but also the way we communicate our marketing message.
We need to carefully examine our beliefs to leverage them into more opportunities. For example, our belief in taking care of our environment might translate into developing community or corporate programs to promote ecologically sound products. Or, our interest in communicating ideas might motivate us to start a newsletter or to write articles.
(c) Copyright 2004 by Alicia Smith

Alicia Smith is a Coach and Trainer whose specialty is helping coaches to Make Money Now. She has taught over 10,000 coaches how to improve their business bottom lines. To learn more about her courses, products and services, please email her at alicia@aliciasmith.com or visit
Alicia Smith
90 Day Marketing Marathon,
and Internet Assessments.
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