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How to be a More Persuasive Speaker Ten Tips from the Real World Part 2 by Larry Tracy |
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How to be a More Persuasive Speaker Ten Tips from the Real World Part 2 by Larry Tracy
Page: 1 2
6.) Convene a "Murder Board" practice session.
The "Murder Board" is a rigorous practice session, similar to a flight simulator used for training pilots how to deal with in-flight emergencies.
Select no more than four people to be your simulated audience, and share with them all the intelligence you have gained on your prospective audience. These four people will then role play your audience.
Their comments, questions and criticism help you correct your style of delivery, find the gaps in your knowledge, and anticipate questions and objections.
7.) Arrive early to meet and greet.
Personal contact and interpersonal skills are important for the success of any presentation, but they are absolutely vital when you attempt to persuade people to adopt your opinion, agree with you on an issue, or buy the product you are selling. We tend to accept information from people we like, but reject it from people we don't like.
When you arrive early, you can get to know members of the audience and let them relate to you as a human being. If appropriate, mention names during your presentation of people you have had the occasion to meet prior to the presentation.
8.) Use visuals to support, not to impress.
Visual aids, including the ubiquitous PowerPoint, can make or break a presentation. The advantage of using them is that most people are visual and can more readily absorb information that is graphically presented.
The disadvantage, especially with PowerPoint, is that the slides can become a crutch, and excessive use of these slides, with all the bells and whistles, can be distracting and confusing.
The bottom line is to not have the wonders of PowerPoint remembered, but the substance of your presentation forgotten.
9.) Employ rhetorical devices.
Repetition of key concepts, the careful use of the strategic pause, and parallel construction are just a few of the devices you can use to add spice and cadence to your presentation.
Two examples of such techniques will illustrate this important tactic. Winston Churchill, instead of saying "We in Britain owe a great debt to the pilots of the Royal Air Force," expressed this thought with the memorable words "Never in the field of human conflict have so many owed so much to so few."
President John F. Kennedy used a classic device when he said, "We must never negotiate out of fear, but we must never fear to negotiate."
Use your imagination to see how you can arrange words to create such cadence and rhythm.
10.) Conduct immediate post-presentation analysis.
Our instinct after completing a challenging presentation is to breath a sigh of relief and relax. Big mistake. Within minutes, sit down with a note pad or tape recorder and record the questions asked, the reaction of the audience to your presentation, your impression of your own performance, etc.
Don't wait until the next day. Short term memory is precisely that, and you will remember only generalities. The immediate analysis will provide specifics.
Follow this advice, and you'll increase the odds that your audience, whether one or many, will buy into what you are advocating.
Copyright © 2003, Tracy Presentation Skills

Larry Tracy, author of The Shortcut to Persuasive Presentations,
(Amazon.com), is a retired Army colonel described by President
Ronald Reagan as "an extraordinarily effective speaker." He now
conducts executive presentation skills workshops. Contact him
at (703) 360-3222, info@tracy-presentation.com. For free tips and
articles on presentation skills, visit Tracy-Presentation. Page: 1 2

Are you looking for more information on Ideas, Communication, Intellectual Development, and Mobility?
Gemini is the astrology sign that deals specifically with Ideas, Communication, Intellectual Development, and Mobility. Learn more about Gemini.
The information here tells all about Gemini Astrology.
Gemini Horoscope

I much prefer the sharpest criticism of a single intelligent man to the thoughtless approval of the masses. ~ Johannes Kepler ~ Born December 27, 1571
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