From ancient mythology
Venus the planet, and therefore Venus in Astrology, is named for the Roman goddess of love. That's the short definition of what she symbolizes, and the minute people hear that, their ears perk up and they want to know more, more, more.
Her Greek counterpart was Aphrodite, but that's not the "more" people want to hear. Like all short-and-simple answers to complex questions though, this one is misleading and woefully incomplete.
Venus the goddess was in charge of many other things besides "love" -- however you define it ... because people apply that word to different, even unrelated, feelings, desires and needs. What means "love" to you, even if I understand and agree with it ... even if you're able to articulate and describe it well ... may not be what means "love" to me at all.
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Venus in General -- Your Inner Selves of Resource Management and Relationships ---> Support comes in many forms -- According to dime-store astrology ... the kind most people know from the little booklets they buy on newstands ... Venus in Astrology rules the two alluring topics of money and love. Like Mercury, Venus rules two Zodiac signs -- Taurus and Libra, and there is, indeed, a connection here between Venus ... money ... and love.
What Does Venus Represent in Your Natal Chart? -- What is it ... and why is it important? ---> Pink is a Venus color. -- Named for the goddess of love -- Venus, modestly shrouded in clouds when photographed, is named for the mythological goddess of love. It is often seen as the evening star -- so bright and shimmering some say it gets mistaken for a UFO. Maybe. Maybe not.
In the Company of the Goddess -- Venus ... the Symbol of Love in the Zodiac ---> The planet Venus as a symbol in Astrology represents our sense of beauty and comfort, the way we deal with money and issues of physical support, and the way we manage our close relationships. It is, therefore, an important indicator of our personal values. Notice the "value" we place on all the things just listed.
Venus -- Astrology's Symbol for Love and Money -- Deciphering the Pleasure Principle in the Horoscope ---> Partnership and assets -- Venus in astrology is about the experience of shared support and comfort. It's about pleasure and enjoyment. It's about partnership and alliances -- including marriage. It's about the judicious management of possessions and material resources -- physical assets and income. Venus rules two signs -- earthy, practical, acquisitive Taurus and companionable, harmony-loving Libra.
Venus -- Just the Facts -- Venus and its many guises in the Zodiac ---> Introduction --
Like Mercury, your Venus energy describes two inner selves. One helps you form and manage your relationships, the other is in charge of your finances and management of material assets.
Venus Retrograde -- Realigning Your Values and Assets ---> Reassessing things of value ... -- Venus represents your important relationships, your important values, and the way you handle the things you value, especially material resources like money and possessions you need to support yourself.